The Growth Strategist Who Finds What Your Brand Is Bleeding.
Most premium hospitality and wellness brands don't have a marketing problem. They have a systems problem that marketing keeps getting blamed for.
I created the Revenue Leak Architecture as a structured response to a pattern I kept seeing: premium brands with strong operations and loyal customers losing revenue through structural gaps that traditional consultants were not designed to find.
Current Focus
Consulting engagements run through Generation Beta, the agency I founded to deliver the Revenue Leak Architecture for premium hospitality, wellness, and F&B brands.
In parallel, open to senior CMO and Head of Growth roles across Asia.
Creator of the Revenue Leak Architecture.
The RLA helps a business owner stand back far enough to see the whole operation simultaneously. Most consultants fix one part — marketing, operations, or pricing. The RLA audits all three layers at the same time: digital presence, live customer experience, and operational and financial structure. Revenue leaks are almost never where the owner thinks they are.
Selected engagements. Named clients. Real numbers.
Full case studies live on betagrowthpartners.com.
Amla Spa Group
+46%
Revenue, Year 1
+84%
Revenue, Year 2
7
New partnerships
4.6
Google score, from 4.2
Three locations at a revenue plateau. The audit identified pricing 22% below comparable competitors, a 45% drop-off in the booking flow, and 38 unanswered negative reviews suppressing search conversion. We rebuilt the revenue architecture across pricing, booking, and reputation.
Tony Meechai
+36%
Coaching enquiries
270+
Book waitlist, pre-launch
3
Investor conversations
Executive coach with 15 years of experience and strong informal referral traffic. Positioning was too broad and pricing was referral-calibrated rather than value-calibrated. We rebuilt the offer architecture around a specific outcome and repositioned a personal book project as an authority and lead generation mechanism.
+18%
Booking Conversion
A 15-day behavioural audit delivered a complete revenue leak map across 6 operational areas. Client implemented 4 of 6 recommendations within 90 days.
Across India and Southeast Asia.
Founder & Lead Strategist
Generation Beta (betagrowthpartners.com)Founded the agency to deliver the Revenue Leak Architecture for premium hospitality, wellness, and F&B brands across Asia. Engagements range from 15-day behavioural diagnostics to multi-year embedded growth partnerships. Active.
Co-Founder and Director
Digital Agency
Co-founded in 2018 as an MBA incubation project and scaled the agency to a 17-person team over four years. Served FMCG, energy, hospitality, architecture and construction, medical, and education sectors, primarily across Asia. Selected outcomes include a national solar energy client retained 3 years (performance marketing delivered +39% lead gen in 5 initial regions, scaled to 28 regions at +61% overall), 3 simultaneous activation campaigns across 3 states for a national FMCG brand, and +31% bookings in 4 months for a regional hotel. The foundation that later became Generation Beta.
Area Sales Manager (MBA placement, concurrent with agency)
National FMCG Brand
Sales and marketing remit reporting directly to the President of the national company. Started a new vertical in the assigned region and achieved 150% of sales target. Managed a team of 7 (executives and area sales managers) across distributor networks and field sales teams. Worked at both retail and distribution level: dealer onboarding, distributor relationships, vendor negotiations, and regional influencer programs.
MBA, Digital Marketing
Specialisation in Behavioural Psychology, Business Strategy, and Growth Systems.
Selected Writing.
All articles published on betagrowthpartners.com.
Work together.
Two ways in, depending on what you need.